Named the most popular viral ad in 2010
Commercials Old Spice won four seats in the top ten most popular viral ad of 2010. It is reported by Portal Advertising Age,who has made the rating. Agency Wieden + Kennedy has developed An advertisement for Old Spice.
It was another breakout year for web video, and for the ads that inspired people to watch, post, like, share, tweet or Digg. In a word, the ads that went “viral.”
This year the top-10 ads of the year racked up a little more than 320 million views, compared to 196 million for the top 10 in 2009, a 63% increase. Driving the increase is more video consumption and more use of popular sharing tools on YouTube, Facebook and Twitter, not to mention outstanding creative and, in the case of Old Spice, an interactive element that inspired people to participate in the campaign.
The clear winners: Old Spice and agency Wieden & Kennedy, which combined for three campaigns in the top 10 and 168 million views — nearly as much as the entire top 10 last year. Weiden actually has a fourth video in the top 10, it’s “Write the Future” for Nike, an ad campaign that leveraged Nike’s biggest stars in soccer, Didier Drogba, Fabio Cannavaro, Wayne Rooney and Franck Ribery, to gain more views on the web around the World Cup than the World Cup’s official sponsor, Adidas. It was, as Advertising Age reported at the time, one of the best “ambush-marketing” efforts of the web video era.
No 1. Old Spice
- Half of the top 10 biggest viral videos of 2010 are by wieden + kennedy (wklondon.typepad.com)