World’s first 4D commercial by Ralph Lauren (VIDEO)
The fashion house Ralph Lauren on November 10 showed in London and New York, the world’s first 4D commercial. Premiere of 4D video was timed to the tenth anniversary of Ralph Lauren online store in the U.S. and the recent launch of the British version.
As an advertising site in London was chosen building on Bond Street, where houses the main shop of Ralph Lauren in the city. Holographic TV commercial aired about 10 minutes on the facade of the building. The residents of London were not only able to see the models on the catwalk, the famous polo player (brand logo), but also smell the perfume Ralph Lauren.
The same video was shown in New York on the building Ralph Lauren store on Madison Avenue. On November 11.
The American company Polo Ralph Lauren Corporation was founded in 1967 by Ralph Lauren. The first boutique was opened in 1969 in Manhattan. Initially the company engaged in manufacturing men’s neckties. Now, under the brand produced clothing, accessories, fragrances and luxuries.
WATCH THE LONDON SHOW
WATCH THE NEW YORK SHOW