Google launched a service for online shopping
Google has launched its own service for online shopping, Boutiques.com.
The fundamental difference Boutiques.com from popular online stores such as Amazon or eBay, is that the user does not require to buy anything directly on the site. Boutiques.com is a guide by which the buyer can find the right product and buy it on the manufacturer’s website by clicking on the link. Search on the main page applies to a database of several hundred design firms and fashion designers websites.
Shopping service moderated by hand, but he built an algorithm who automatically recommends the buyer the goods in accordance with its interests. In order to obtain such advice, you should create your own profile.
Now Boutiques.com devoted exclusively to women’s clothing and accessories, but in the future, Google plans to expand its product range.
Boutiques.com similar in concept to Like.com, which was acquired by Google in August 2010. According to the WSJ, the transaction value was approximately $ 100 million.
- Google Launches Boutiques. An Online Personalised Shopping Experience. [TNW Google] (thenextweb.com)
- Google Launched High Tech Online Shopping Site (thrucolorfuleyes.wordpress.com)
- Google Unveils ‘Boutiques’ Fashion Search Site (informationweek.com)
- Google opens online boutique for stylish women (calgaryherald.com)
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